Canon develops a broad range of lenses for use in the broadcast news studio, production studio, newsgathering, and field and documentary acquisition areas. The criticality of product costs to the broadcaster’s agenda in terms of transition to Digital Television (DTV) remains a central design imperative for all of Canon’s television lenses. It thus offers a superb product lineup of lenses for both HDTV and SDTV cameras and camcorders. HDTV lenses command a modest premium over the cost of the SDTV counterpart.